Jreems Brand

JREEMS is a fashion brand founded by Nigerian designer Mojisola Kareem, dedicated to celebrating unapologetic confidence and breaking borders across the African continent through fashion. The brand fuses rich heritage with modern, functional style—creating bold, intentional pieces that empower individuals to express their true selves and connect with a broader cultural movement. JREEMS is not just about clothing; it’s about crafting statements that exude power, luxury, and self-assurance, while uniting a continent through style.

Mojisola’s journey began in 2010, when she took a one-year break from pursuing university admission to master tailoring and design. Passionate about creating clothes that spoke to the soul, she immersed herself in fashion shows and creative design work. With over 14 years of experience in the fashion industry, and a career leading Product and Payments in Africa’s top fintechs, Mojisola has championed innovation across borders—from Nigeria to Zambia, Ghana to South Africa, and beyond. She brings a unique lens to fashion: one that sees clothing not just as style, but as a tool for empowerment, identity, and unity.

JREEMS’ mission is simple: to enable individuals—no matter their background or origin—to radiate confidence and pride with every piece of wearable art. Inspired by ethnic cultures, natural textures, and Africa’s vibrant landscapes, JREEMS designs blend traditional elements with contemporary cuts, offering a luxurious fusion of heritage, self-expression, and cross-border connection.

Today, JREEMS is more than a brand—it’s a movement for continental unity and cultural celebration. With each collection, Mojisola continues to build a community of fashion lovers across Africa and the diaspora who are bold enough to wear their stories, celebrate their roots, and bridge borders through style.

At JREEMS, it’s not just about the clothes. It’s about transforming the ordinary into the extraordinary—empowering you to be unapologetically you and proudly African.

- Confidence is a lifestyle, fashion is our way in!

Mojisola Kareem, 2024.